What We Do
Individually, we are strong.
In tandem, we are unstoppable.
Do you need to reach a bunch of niche sites and blogs and special-interest groups but have no time to build and work the lists? Are you an author who is poised to break out and want to augment your publisher’s efforts on a year-round basis to take you to that next level?
Then hire Meg.
Need an outside publicist to book your tour or pitch you for review and feature coverage in national and local markets? Need an industry professional with the best media contacts to pitch your book to television and radio shows?
Then hire Gretchen.
Have a big book that absolutely cannot fail? Need help building an integrated campaign where marketing and publicity work in tandem?
Then hire the Tandem team.
What We Do: Marketing Services
Meg will research special interest and niche websites and blogs. Once she’s built lists of outlets best suited to your book, she’ll write targeted pitches and conduct outreach to each venue aiming for reviews, interviews, content syndication, and selection for book salons.
Meg will research organizations and associations with constituencies interested in your book and reach out to them about ways to promote to their membership. She can identify products and brands appropriate for promotional tie-ins and seek to procure prizing for contests and giveaways. Meg will direct leads back to the publisher’s publicity department for possible speaking engagements or events and to their special markets department for potential bulk sales.
Meg can help an author get established in the realm of social networking and blogging, advise on ways to build a website that suits the needs of a book and an author’s long-range career goals, and strategize with an author on tactics to build and maintain a fan base year-round.
Meg can write insightful reading group discussion guides, selling catalog and flap copy, and targeted text for websites, e-blasts, and e-newsletters.
What We Do: Publicity Services
Supplement publisher or author sponsored reading tours with local media and bookstore visits.
Review & Feature Coverage:
Pitch book review and features editors at long lead & weekly magazines and national and regional newspapers.
National & Local Broadcast Media:
Pitch national media outlets such as NBC’s “The Today Show,” ABC’s “Good Morning America,” Oprah, The CBS Early Show, CNN, MSNBC, and Fox News to name a few.
Radio phoner campaigns:
Arrange national and local radio interviews such as National Public Radio, local NPR affiliates, drive time
Craft press releases pitch letters and author Q&As
Pitch stories and interview opportunities to all of the top websites and blogs.
We can also consult with you on and refer you to colleagues and friends in the fields of graphic design, website development, market research, videography, and photography.